Chris Vale

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Join date: Jul 3, 2025

About

Chris Vale Co-Founder, Visibility Works

Chris Vale is a co-founder of Visibility Works and a seasoned operator with over a 15 of experience as a founder, business owner, and C-Suite executive and 18 years of SEO experience. He has launched, scaled, and sold businesses across his career, and brings that same strategic mindset to every client engagement. He is also Founder and CEO of Nurturing Leadership, where he helps executives build healthier and more effective leadership cultures.

At Visibility Works, Chris leads strategy and delivery for agencies and brands looking to grow through technical SEO, content at scale, and generative engine optimization (GEO). The agency specializes in white-label partnerships with paid media agencies, web developers, and marketing firms that need expert SEO support without building it in-house.

His expertise spans crawl architecture, structured data, GA4, and AI-assisted content workflows, with a particular focus on earning visibility across both traditional search and AI-driven platforms like ChatGPT, Perplexity, and Google's AI Overviews.

https://www.linkedin.com/in/christophervale/

Posts (4)

Oct 23, 2025 ∙ 4 min

SEO Meets AI: Thriving in the Next Era of Search

Description: Generative AI is transforming how people search, but SEO fundamentals remain as crucial as ever. In this post, I unpack the latest SEO and AI trends of 2025 and share how marketers and business owners can adapt their strategies to stay visible in an AI-driven search landscape. SEO Is Evolving with AI Over the years, I’ve seen SEO shift through countless algorithm updates, mobile revolutions, and user behavior trends. But what we’re witnessing now with AI-powered search is a...

Sep 23, 2025 ∙ 5 min

Why Google’s Removal of the @NUM=100 Parameter Matters for Your SEO Reporting

num=100 SC Impressions Dropping Description: Google quietly disabled the &num;100 parameter that allowed SEOs to see 100 organic results at once. This change may sound technical, but it reshapes how impression and ranking data is collected. In this blog, I explain what happened, why it matters, and how I’m adapting my reporting and strategy. Google Drops the #100 Parameter: What It Means for Your SEO and Reporting You may have heard murmurs in the SEO community about Google “killing” the...

Jul 22, 2025 ∙ 3 min

Why Your Agency Needs a Trusted SEO Partner

Summary Agencies offering PPC, web design, or social media services can unlock more value by partnering with an expert SEO team. Strong...