Chris Vale

Description:  Generative AI is transforming how people search, but SEO fundamentals remain as crucial as ever. In this post, I unpack the latest SEO and AI trends of 2025 and share how marketers and business owners can adapt their strategies to stay visible in an AI-driven search landscape. SEO Is Evolving with AI Over the years, I’ve seen SEO shift through countless algorithm updates, mobile revolutions, and user behavior trends. But what we’re witnessing now with AI-powered search is a...

num=100 SC Impressions Dropping Description:  Google quietly disabled the #100 parameter that allowed SEOs to see 100 organic results at once. This change may sound technical, but it reshapes how impression and ranking data is collected. In this blog, I explain what happened, why it matters, and how I’m adapting my reporting and strategy. Google Drops the #100 Parameter: What It Means for Your SEO and Reporting You may have heard murmurs in the SEO community about Google “killing” the...

Summary Agencies offering PPC, web design, or social media services can unlock more value by partnering with an expert SEO team. Strong...