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SMB site audits

Tailored SEO audits for small and mid-sized businesses. We identify on-site issues, missed opportunities, and provide clear, actionable next steps to boost your organic traffic and search presence. Our audits are built for agility, focusing on the improvements that matter most to your visibility, without overwhelming you with unnecessary complexity. Whether you're a local business, e-commerce store, or service provider, we’ll help you uncover what’s holding you back and what to fix first. Every audit comes with practical recommendations you can execute yourself, delegate to your team, or have Visibility Works implement for you.

what's included

Designed specifically for small and mid-sized businesses, this audit delivers high-impact insights without the enterprise complexity. We focus on the areas that most directly influence your rankings, traffic, and visibility, so you can take action quickly.

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Website Health Check

We start with a technical scan to identify key issues that may be preventing your site from being crawled, indexed, or ranked.
 

  • Broken links and server errors

  • Pages blocked from search engines

  • Thin or duplicate content

  • Basic mobile and page speed issues

  • Sitemap and robots.txt review

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On-Page SEO Review

We evaluate the SEO fundamentals across your most important pages to improve how you appear in search results.
Includes:

  • Title tag and meta description review

  • Heading structure (H1s, subheadings)

  • Image alt text and file size issues

  • Keyword usage and content clarity

  • Internal linking opportunities

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Google Search Console & Analytics Insights

We review your GSC and GA4 data (if available) to identify performance trends and missed opportunities.
 

  • Top-performing pages and search queries

  • Pages with declining visibility

  • Organic traffic and engagement insights

  • Mobile usability and indexing errors

  • Conversion path observations

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Google Business Profile (GBP) Audit

Your local presence matters. We’ll review your GBP setup and suggest optimizations to improve visibility in local search and Maps.
 

  • Business name, category, and description accuracy

  • Hours, service areas, and contact details

  • Review strategy and response suggestions

  • Photo quality and posting activity

  • Local keyword opportunities

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Competitive Snapshot & Keyword Gaps

We provide a light analysis of how your site compares to local or niche competitors.
 

  • Ranking keywords and visibility

  • Content opportunities your competitors are targeting

  • Basic backlink and domain authority check

  • Suggested focus areas to gain traction

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Actionable Recommendations

You’ll receive a focused list of prioritized next steps, customized to your goals, bandwidth, and capabilities.
 

  • Plain-language explanations of issues

  • Suggested fixes ranked by impact and ease

  • Optional check-in to review findings together

Contact

Like what you see? Get in touch to learn more.

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