SEO Website Migration Service
Migrating to a new website can be one of the riskiest steps for your online presence. Whether you’re rebranding, moving to a new CMS, or redesigning your site, overlooking SEO can lead to a sharp drop in organic traffic that can takes months to recover from. We’ve seen businesses lose years of search equity overnight simply because SEO wasn’t part of their migration plan.
That’s where our Website Migration SEO Service comes in. We partner with your team before, during, and after launch to ensure your rankings, traffic, and conversions are preserved. By using a proven SEO migration checklist, we identify risks early, manage the transition smoothly, and help you recover faster post-launch.
what's included
Here are some of the core areas we focus on to ensure a smooth website migration and protect your organic visibility before, during, and after launch.
Pre-Launch SEO Audit
We review your current site, benchmark key metrics, and highlight SEO risks to address before migration begins.
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Review site architecture and crawl your current site for risks
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Benchmark rankings, traffic, and conversions for reference
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Recommend updates based on analytics and Search Console insights
Redirect Mapping/ Recommendations
We review the complete URL inventory (old and new site) and recommend redirect strategies to preserve authority and avoid ranking loss.
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Analyze the full URL inventory of old vs. new pages
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Recommend a 301 redirect strategy to preserve link equity
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Validate that mapped redirects are functioning correctly
Technical SEO migration checklist
We review core technical factors like canonicals, sitemaps, and crawlability to ensure a search-friendly foundation.
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Review canonicals, robots.txt, and XML sitemaps for accuracy
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Recommend structured data and schema adjustments
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Confirm crawlability and indexability across the new build
On-Page Optimization Review
We review migrated titles, descriptions, and headings while recommending refinements for stronger keyword alignment.
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Review titles, meta descriptions, and H1s for alignment
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Recommend keyword refinements and flag duplicate content
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Validate internal linking, content hierarchy, and image alt text
Pre-Launch SEO Review & Coordination
We schedule a pre-launch call weeks before go-live to review findings and recommend fixes your dev team can implement.
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Pre-launch call scheduled several weeks before go-live
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Review SEO migration checklist and share key findings early
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Recommend adjustments so your dev team has time to implement
Post-Launch SEO Review
After the dust settles, we review site performance, validate fixes, and monitor rankings to guide recovery efforts.
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After the site has been live for a few weeks, we schedule a post-launch call
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Crawl the new site to confirm fixes and catch issues early
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Monitor rankings, traffic, and conversions to guide recovery
Contact
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