SEO Website Migration Service
Migrating to a new website can be one of the riskiest steps for your online presence. Whether you’re rebranding, moving to a new CMS, or redesigning your site, overlooking SEO can lead to a sharp drop in organic traffic that can takes months to recover from. We’ve seen businesses lose years of search equity overnight simply because SEO wasn’t part of their migration plan.
​
That’s where our Website Migration SEO Service comes in. We partner with your team before, during, and after launch to ensure your rankings, traffic, and conversions are preserved. By using a proven SEO migration checklist, we identify risks early, manage the transition smoothly, and help you recover faster post-launch.
what's included
Here are some of the core areas we focus on to ensure a smooth website migration and protect your organic visibility before, during, and after launch.
Pre-Launch SEO Audit
We review your current site, benchmark key metrics, and highlight SEO risks to address before migration begins.
​
-
Review site architecture and crawl your current site for risks
​
-
Benchmark rankings, traffic, and conversions for reference
​
-
Recommend updates based on analytics and Search Console insights
Redirect Mapping/ Recommendations
We review the complete URL inventory (old and new site) and recommend redirect strategies to preserve authority and avoid ranking loss.
​
-
Analyze the full URL inventory of old vs. new pages
​
-
Recommend a 301 redirect strategy to preserve link equity
​
-
Validate that mapped redirects are functioning correctly
Technical SEO migration checklist
We review core technical factors like canonicals, sitemaps, and crawlability to ensure a search-friendly foundation.
-
Review canonicals, robots.txt, and XML sitemaps for accuracy
-
Recommend structured data and schema adjustments
-
Confirm crawlability and indexability across the new build
On-Page Optimization Review
We review migrated titles, descriptions, and headings while recommending refinements for stronger keyword alignment.
​
-
Review titles, meta descriptions, and H1s for alignment
​
-
Recommend keyword refinements and flag duplicate content
​
-
Validate internal linking, content hierarchy, and image alt text
Pre-Launch SEO Review & Coordination
We schedule a pre-launch call weeks before go-live to review findings and recommend fixes your dev team can implement.
​
-
Pre-launch call scheduled several weeks before go-live
​
-
Review SEO migration checklist and share key findings early
​
-
Recommend adjustments so your dev team has time to implement
Post-Launch SEO Review
After the dust settles, we review site performance, validate fixes, and monitor rankings to guide recovery efforts.
​
-
After the site has been live for a few weeks, we schedule a post-launch call
​
-
Crawl the new site to confirm fixes and catch issues early
​
-
Monitor rankings, traffic, and conversions to guide recovery
Contact
Like what you see? Get in touch to learn more.